Privacy Policy
Effective Date: March 19, 2026
Table of Contents
- Overview
- What Data We Collect and How We Use It
- Account and Service Registration Data
- Service and Support Data
- Online Tracking Technologies
- Usage Data
- AI Features
- Additional Uses
- Disclosure to Third Parties
- Use of SimplePractice for Scheduling, Intake, and Client Portal Services
- Data Security
- Your Choices
- Your Privacy Rights
- Changes to This Privacy Policy
- Contact Us
Overview
This Privacy Policy describes the general policies and procedures regarding the collection, use, and sharing of Personal Data (defined below) by Guidon Group Behavioral Health Inc., on behalf of itself, its subsidiaries, and its affiliated clinical practices (“Guidon Group Behavioral Health,” “we,” or “us”) through the Guidon Group Behavioral Health website at www.guidongroupbehavioralhealth.com (the “Website”).
If you are using our Platforms in connection with a service covered by the Health Insurance Portability and Accountability Act (“HIPAA”), please refer to our HIPAA Notice of Privacy Practices, which describes how we use and disclose your protected health information (“PHI”) and your rights with respect to your PHI. In the event of a conflict between this Privacy Policy and the HIPAA Notice of Privacy Practices, the HIPAA Notice of Privacy Practices will control.
What Data We Collect and How We Use It
We collect information that may identify, relate to, describe, or be reasonably capable of being associated with a particular individual or household (“Personal Data”). We collect Personal Data directly from you, indirectly through your use of our Platforms, and from third‑party sources.
To the extent any information constitutes PHI, it is governed by our HIPAA Notice of Privacy Practices.
Account and Service Registration Data
We collect information such as your name, email address, and telephone number to contact you, assign you to a mental health professional, and provide services. We may use artificial intelligence to assist in matching you with a provider. We also collect payment information and insurance details when you become a client.
We may use this information to send newsletters or promotional materials. You may unsubscribe from marketing communications, though you cannot unsubscribe from essential service‑related messages.
Service and Support Data
We collect information you provide through chat features, customer support interactions, and other communications. Some chat features may use automated chatbots operated by third‑party vendors. If you consent to audio recording, we may generate transcripts to support clinical documentation and optional AI‑powered features.
Online Tracking Technologies
We and our service providers may use cookies, web beacons, tags, and similar technologies to evaluate, improve, and customize our Website. These may include:
- Essential Cookies
- Performance and Functional Cookies
- Targeted Advertising Cookies
- Analytics Tools
You may adjust your browser settings to refuse certain cookies, though some features may not function properly.
Usage Data
We may collect technical information such as IP address, browser type, device identifiers, and usage patterns to maintain and improve our Platforms, detect fraud, and ensure security.
AI Features
We may use artificial intelligence technologies to enhance user interactions, improve service quality, support therapists, and refine our internal systems. Some AI features may involve direct interaction, while others operate in the background. You will be notified when interacting with AI features.
SMS / Text Messaging Communications
By providing your mobile phone number, you consent to receive SMS or text messages from Guidon Group Behavioral Health. These messages may include, but are not limited to, appointment reminders, administrative notifications, and other service-related communications. Please note the following:
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Your personal information, including your mobile number, will not be shared with third parties for marketing or promotional purposes.
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Message frequency may vary depending on your interactions with our services.
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You may opt out of receiving future text messages at any time by replying STOP to any message. For additional assistance or information, you may reply HELP.
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Standard message and data rates may apply depending on your mobile carrier and plan.
Additional Uses
- Identify you when you visit our Website
- Provide and improve services
- Conduct audits, analytics, and quality assurance
- Communicate with you
- Personalize your experience
- Detect and prevent fraud or illegal activity
- Debug and repair Platform functionality
- Comply with legal obligations
- Process payments
- Manage internal operations
- Carry out any purpose described at the time of collection
- Fulfill any purpose for which you provide consent
We will not attempt to reidentify deidentified data except to test our deidentification processes.
Disclosure to Third Parties
Disclosures for Legal Purposes
We may disclose Personal Data when required by law, in response to legal processes, or to protect our rights, safety, or property.
Service Providers
We may share Personal Data with third‑party vendors who assist with our services. These vendors are obligated to use the data only as instructed.
Business Transactions
If we are involved in a merger, acquisition, or asset sale, Personal Data may be transferred.
Use of SimplePractice for Scheduling, Intake, and Client Portal Services
We use SimplePractice, a secure, HIPAA‑compliant practice management platform, to support several aspects of our services. When you schedule appointments, complete intake forms, communicate through the client portal, or participate in telehealth sessions, you may be interacting with SimplePractice’s systems.
SimplePractice may collect and process Personal Data on our behalf, including information submitted through:
- Online scheduling
- Intake questionnaires and consent forms
- Secure messaging
- Telehealth sessions
- Billing and payment processing
- Document uploads
SimplePractice acts as a Business Associate under HIPAA and is contractually required to safeguard your information and use it only as permitted by law.
Any Personal Data or PHI you provide through SimplePractice is handled in accordance with: This Privacy Policy, Our HIPAA Notice of Privacy Practices, and SimplePractice’s own privacy and security practices.
Data Security
We implement security measures designed to protect Personal Data from unauthorized access or disclosure. However, no system can guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.
Your Choices
Opting Out of Marketing Communications
You may unsubscribe from newsletters or promotional emails. Essential service messages will still be sent.
Opting Out of Text Messages
Reply “STOP” to discontinue SMS messages.
Updating or Deactivating Your Account
You may update your information through your client portal or request account deactivation.
Your Privacy Rights
You may have rights to:
- Confirm whether we process your Personal Data
- Access your Personal Data
- Correct inaccurate information
- Request deletion of Personal Data
- Appeal a denied request
- Revoke consent where applicable
You may exercise these rights by contacting us at (210) 817‑4461. Identity verification may be required.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make changes, we will update the Effective Date at the top of this page. Changes become effective when posted unless otherwise stated. We encourage you to review this Privacy Policy periodically.
Contact Us
If you have questions about this Privacy Policy or our data practices, you may contact us at:
Guidon Group Behavioral Health Inc.
105 Fabra Ln
Boerne, TX 78006
Phone: (210) 817‑4461